Hollo Dear
Well I bet you would never have guessed that we would be
going from looking for a profitable Niche right into creating your sales funnel.
Chances are you don’t even have a product in your mind
yet. Well that is OK and as I lay this
next lesson out you will see why it is so important to begin thinking about
the< “what comes next” even before you may know what comes first.
Back-end Marketing
This term is used to
describe strategies and tactics for generating sales of additional products and
services to an existing customer list.
Back-end marketing is
extremely important for long-term business growth and for the overall success
of a sales and marketing venture.
Back-end marketing can
be an inexpensive form of marketing because the largest expense relating to
marketing (customer acquisition) has already been incurred.
Another important benefit of back-end marketing is that
your response rates and conversions will typically be much higher because your
customers already know, respect and trust you.
If you own a computer
you might be sold on an upgrade after a year, printers, computer desk, etc.
If you open a bank account,
you might be sold on further financial services like loans and/or investing.
If you are giving away
an ebook your ebook may be filled with links to other products of your own or
affiliate products that are going to make sense within the mind of the customer
as something they are going to need.
Maybe your ebook is on
building a website and you have an affiliate link within the ebook recommending
hostgator as your choice for a
great hosting company to host the website they are going to be building.
Or maybe within your
ebook you have a banner for them to check out your recommendation for a great
hosting account.
These are all forms of
Backend Marketing. It is offering the,
“what comes next!”
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